Data is the currency of digital marketing. It is at the core of every marketing and media decision made online and its importance is only growing. As reliance on data to make marketing decisions increases it is important that you, as a digital marketing professional, have a good understanding of how data is gathered, implemented and governed so you can make the best possible decisions and see the best return on your marketing efforts.
Learning Outcomes
This course will focus on the role data plays in all aspects of the digital marketing campaign. As such you will learn:
Attendees will come away with an elevated knowledge of the data used in digital marketing and will have the chance to participate in lively discussions with our instructors as well as fellow course attendees.
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