Digital Media Buying and Planning

The Digital Media Buying and Planning course will deepen your working knowledge of digital buying and planning. Throughout the day we will review the entire media buying and planning process from start to finish with group discussions throughout.

This course is also a great preparation for the Digital Buyer and Planner Certification exam.

Learning Outcomes

• How to analyze and collaborate on client briefs
• Strategies behind developing effective media plans and strategies
• Which research tools and tactics you can leverage
• How to execute and manage digital campaigns