Digital Media Fundamentals

If you are new to digital media marketing or just want to stay current with what is happening in the ever changing digital ecosystem, this course is for you. This crash course provides a comprehensive introduction to the digital marketing and advertising industry and is taught in an interactive classroom format that provides plenty of time for class discussions so bring your questions.

Learning Outcomes

• Develop a foundational knowledge of the most used digital marketing platforms and tactics in Canada, including how they are used, bought and measured.
• Learn the digital media terms and concepts you need to navigate the digital ecosystem.
• Learn the basics of how digital media campaigns are delivered and tracked.