Want to learn paid search marketing, but are not sure where to start? This interactive course is for you. The IAB Canada Paid Search course will teach you all you need to know about paid search marketing from account structure, keyword strategy and ad copy creation to optimizing. The course is taught by industry experts who live and breathe paid search every day. Go ahead, ask them anything!
This course will cover Paid Search exclusively, to get a full picture of SEM check out our SEO course.
This course will focus on paid search strategy, tactics and techniques that are critical to executing a successful paid search campaign on all the major search platforms in Canada. You will learn:
October 18, 2023
10:00am - 5:00pm ETLive via Zoom