Programmatic Media (1.5 Day Course)

Programmatic advertising's ever growing presence in Canada continues to change the way digital media is bought and sold. In 2023, it was estimated that programmatic accounted for 83% + of all digital display ad spend and that number is expected to continue to rise. Get up-to-speed on the basics of programmatic and much more with our all intensive live virtual course.

Learning Outcomes

• Understand how programmatic advertising works and where it fits in the current digital media buying process
• The various methods buyers and sellers can use to buy programmatically
• How data can be sourced and used in programmatic advertising