2023 continues to bring a fully modernized tech stack to the scene and its new potential to drive conversion is a force to be reckoned with. Leveraging first-party data to create powerful contextually relevant messages is the new game in town.
Retail Media - Powering Purchase covers everything from the latest technology solutions and data strategies to dynamic creative solutions that convert promise into practice.
*Only the selected sessions listed below are available in the recording.
The future of E-commerce is transforming as cookies are phased out. The Trade Desk will sit down with VerticalScope, a leading publisher in both Canada and the US, to explore their strategies in adapting to this evolving environment, addressing identity challenges, and assessing the implications for brands in the e-commerce sector.
Speakers:
Riley Armstrong, Director of Inventory Development, The Trade Desk
Chris Goodridge, President & Chief Operating Officer, VerticalScope
Leading agencies discuss the retail media opportunities and how they are evaluating them on behalf of their clients. The group will discuss their views on the value proposition for brands and the benefits and watch outs of buying into the retail media network offering.
Moderated by Michka Mancini, AVP Triangle Retail Media, Canadian Tire Corporation
Panelists:
Daniela Marlin, VP of Ecommerce, Publicis Media
Fil Lourenco, VP Performance & Platforms, Dentsu Media
Jaime Norgarb, VP Client Business & Planning, PHD
Lucy Baumgartner, Managing Director, eCommerce, Transact
Top retailers explain how their businesses are changing rapidly to meet the needs of their customers. This discussion will explore the current and future opportunities available to advertisers and what the long game looks like for retail media in Canada.
Moderated by Sonia Carreno, President, IAB Canada
Arthur Marcoviciu, Digital Marketing Director, The Home Depot Canada
Gabriela Vincens, Head of Growth & Product Development, Best Buy Ads Canada
Leanne Gibson, Vice President & Managing Director, Walmart Connect
Ryan Webber, VP Sales & Client Services –
Learn how Nestle Purina PetCare is thinking differently about their eCommerce strategies, moving away from a lower funnel marketing only approach to a full-funnel strategy that connects with any audience, wherever they may be in the shopper journey. Nestle Purina PetCare and Amazon Ads will also delve into the role of a strong partnership and trust in building an effective full funnel strategy with measurable downstream impact.
Arshika Patel, Director eBusiness, Nestle Purina PetCare
Chantal Rossi Badia, Head of CPG/QSR/Entertainment, Amazon Ads
A lively discussion that unpacks the tools and inventory sources available to retailers looking to expand their offerings. From in-store offerings to zero-party data and reach extensions, this panel is all about setting up for retail media success.
Moderated by Quentin George, Partner, McKinsey
Ryan Fuss, SVP, Stingray Advertising
Scott Mitchell, Managing Director, Vistar Media
Jason Beales, Chief Strategy and Commercial Officer, Air Miles
