The State of the Industry

IAB Canada kicks off with the industry’s latest advertising revenue data and examines the complex relationship between AI, consumer trust, and workforce evolution. Get early insights into the financial pulse of the industry and the ethical implications of emerging technologies.

Sonia Carreno, President, IAB Canada

Canadian Trends

A great media strategy is underpinned with a solid understanding of the Canadian economy. This presentation will provide a comprehensive lay of the land and will touch on consumer sentiment, the macro trends affecting Canadian audiences and give some perspective into things to come.

Marwa Abdou, Senior Research Director, Canadian Chamber of Commerce

Panel Discussion – WTF Do We Do Now? 

In our panel on addressable audiences in a privacy-centric environment, learn actionable tactics for maintaining effective audience targeting while upholding evolving privacy standards. 

Moderated by Christy Macleod, Chief Data & Solutions Officer, KINESSO

Panelists:

• Evan Wood, EVP and Chief Strategy Officer, Environics Analytics
• Jaime Greenwald, Manager, Agency, Snap Inc.
• Jennifer Fields, Senior Director, Business Development, The Trade Desk
• Vlad Stesin, Co-Founder & Chief Strategy Officer, Optable

Panel Discussion – Is this even legal?  

A conversation about the intricate privacy and consent policies in Canada.  Familiarize yourself with Canada’s privacy and consent legal framework to ensure your advertising practices are compliant and ethical. 

Moderated by Jill Briggs, Head of Policy, IAB Canada

Panelists:

• Adam Kardash, Partner Privacy & Data Management, Osler, Hoskin & Harcourt LLP
• Amanda Maltby, General Manager Corporate Compliance and Regulatory Affairs, Canada Post
• Ethan Sailers, Senior Manager, Consent & Preferences Solutions Engineering, OneTrust
• James Smith, Chief Compliance, Risk and Privacy Officer, Environics Analytics

Fireside Chat – Sandbox Testing

Engage in a Fireside chat with ad tech brands as they share their experiences and perspectives in navigating the Privacy Sandbox initiative.  Get first-hand insights into this important initiative that will shape the future of digital advertising. 

Moderated by Sonia Carreno, President, IAB Canada

Panelists:

• Joshua Prismon, Chief Architect, Index Exchange
• Pritesh Jumani, Head of Ad Tech and Performance Media, The Globe and Mail
• Yaryna Hritz, Ads Privacy Specialist, Google

Emerging Media Tools and Hacks 

Discover practical AI-powered tools and innovative techniques that can be integrated into your current marketing plans to stay ahead of the digital race. 

Moderated by Maryann Rusnak, SVP Planning, Spark Foundry Canada

Panelists:

• Michael Colson, Chief Product Technology Officer, Locala
• Saad Uddin, Co-founder and CEO, Native Touch
• Stacey McInnes, COO, Cluep