IAB Canada’s State of the Nation event is the “do not miss” annual digital advertising summit that took place on May 31, 2023
Developed to bring the industry together from coast to coast, this event is full of critical industry updates, top priorities for 2023 and an update on international activities that are important for agencies, advertisers, publishers and the ad tech community.
Agenda
A presentation highlighting findings from the 2022/23 Digital Ad revenue survey and an overview of key industry issues and opportunities for this year.
Speaker: Sonia Carreno, President, IAB Canada
A Macro View of the Canadian Economy
A discussion on the current state of the Canadian economy with a focus on trends, categories and consumer behaviors that significantly impact the digital advertising sector.Speaker: Marwa Abdou, Senior Research Director, Canadian Chamber of Commerce
Digital Year in Review
With the competitive media landscape changing at pace in 2023, the Year in Review is a full wrap of 2022 from a holistic view of digital, social, advertising, and gaming consumers to better understanding audience insights in Canada and from a global perspective.Speaker: Paul Rich, Director, Canada, Comscore
A fireside chat with The Globe and Mail and Scotiabank to discuss the opportunities and challenges in today’s climate.
Moderated by Sonia Carreno, President, IAB Canada
Panelists: Erin McGrath, Director, Marketing and Planning, Partnerships & Loyalty, Scotiabank, Andrew Saunders, Chief Revenue Officer, The Globe and Mail
A panel of leading privacy experts discuss the shifting requirements and complexities of the new privacy legislations that are coming from provincial and federal corners and what that means for business.
Moderated by Jill Briggs, Head of Policy, IAB Canada
Panelists: Adam Kardash, Partner Privacy & Data Management, Osler, Hoskin & Harcourt LLP, Caroline Moul, President, PHD, Oliver Spirito, Global Manager, CMP Professional Services, OneTrust
Thought leaders from the ad tech world discuss the “so what” of the current addressability challenges, best practices, and real opportunities to navigate today’s media landscape.
Moderated by Rob Beeler, Founder & CEO, Beeler.Tech
Panelists: Anthony Katsur, CEO, IAB Tech Lab, Barbara Piermont, Director of Ads Privacy, Google, James Prudhomme, Chief Revenue Officer, Optable, Jordan Smart, Director, Business Development, The Trade Desk
Generative AI is a disruptive technology with the potential to unlock and accelerate marketing creativity, content and campaigns. This presentation will cover the impact Generative AI will have on Marketing.
Speaker: Gurpreet Sidhu, Director – Omnia AI, Deloitte
AI and machine learning may be the biggest boon to marketers since the invention of mass media. This presentation will explain how AI can supercharge programmatic advertising while liberating industry professionals from rote daily tasks so they can focus on the strategic and creative work that only humans truly excel at.
Speaker: Konrad Feldman, Founder & CEO, Quantcast
Emerging categories bring challenges and opportunities. This discussion focuses on the constraints we face in a competitive category environment while also exploring some of the creative solutions to stay on the right side of the law.
Moderated by Catherine Bate, President & CEO, Ad Standards
Panelists: Adam Seaborn, Head of Partnerships (North America), Playmaker Capital, Ayman Saab, Managing Director, Sales & Marketing, Healthing, Postmedia & Jason Williams, CEO, Kidoz
Speaker: Anthony Katsur, CEO, IAB Tech Lab
