Join us for The Great Canadian Tech Trek as we bring the latest insights from the Canadian Media Usage Study (CMUST) directly to our members in Vancouver, Montreal, and Halifax.

For over 20 years, CMUST has been the essential resource for understanding evolving media consumption habits in Canada. In 2026, we will spotlight the shifts that matter most for planning, investment, and growth, and we will translate the findings into practical takeaways for marketers, agencies, publishers, and platforms.

This year, we will also put a spotlight on an important CMUST highlight: Lifestyle Magazine continues to hold strong with audiences, and in some cases, attract even more attention. We will explore what is driving that momentum with Canadian audiences, including the power of inspiration and utility, trusted storytelling, and premium environments, and what advertisers should do next. Expect clear implications for channel mix, creative fit, and partnership opportunities.

Alongside CMUST highlights, the program will tackle timely topics including the changing ways media is being bought and sold, plus a closer look at live sports advertising, where the inventory is premium, the windows are tight, and the audience attention is fully in the moment. We will dig into how teams are navigating rights and distribution shifts, planning around key matchups, and buying across screens so brands can show up when the game is on the line.

Don’t miss this opportunity to get exclusive, localized insights as we take CMUST on the road to connect with our community in three dynamic cities.

We can’t wait to see you there! Limited tickets are available.

Interested in becoming a speaker or sponsor? Reach out to [email protected]

Cet événement se déroulera en anglais et en français.

Date

Location

Fasken, 800 Rue du Square-Victoria Bureau 3500, 35th Floor, Montréal, QC H3C 0B4