Roku will uncover the top emerging trends in their 5th Video-on-Demand (VOD) Evolution – 2025 edition study of Canadian TV Streamers and their TV viewing habits.  

Key highlights in this session include:

1. Sizing up addressable TV streaming audiences. 
2. Identifying where the addressable advertising opportunities are  
3. TV Ad innovation and what consumers want
   
   

As Canadians increasingly favour the convenience and flexibility of streaming platforms, Laura Chaibi, Director of Ad Marketing & Insights, International, at Roku, discusses how understanding addressable TV streaming audiences is pivotal to maximizing media planning for premium TV viewing experiences.

Speakers:

Laura Chaibi, Director, International Ad Marketing and Insights, Roku

This is an online session.

Your event URL will be provided upon registration (Zoom).